Your Heading Clearly States What You Do
YOUR SUBHEADING IS A COMPELLING STATEMENT OF WHAT MAKES YOU UNIQUE FROM THE COMPETITION.
Make a connection.
Use this section to make an immediate connection with your ideal client. Show them you understand their pain points. Lead with empathy.
What might happen if they continue on their current path? You might mention what it’s costing them in their relationships, career, health, and time.
Be clear, be confident, and don’t overthink it. The beauty of your copywriting career is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Help them imagine a different way.
Now present yourself as the solution. Show your ideal clients what’s possible if they work with you.
Professional copywriting is the secret sauce to launch their business to a whole new level of success.
Help them imagine how their day-to-day will look different when their ideal clients find them on search engines.
Will they get to spend more time with family and friends? Work on passion projects? Just go to bed before midnight without marketing worries dancing in their head?
Be sure to show off your amazing copywriting skills. Your website is the first taste they’ll get of you and your writing, so don’t skimp on your words. This is your landing page for your services. Make the sale!
Tell them you’re ready to help.
Make a compelling statement that makes them want to contact you.
How will you add value to their business?
What do you offer?
Remember that it’s all about meeting their needs. And then over-delivering on the results.
Copywriting is the art of using engaging words to persuade someone to act. Use this section to add a testimonial, a quote, or a statistic.
— Quote Source
What We Offer
Price
Explain the value this package delivers and who it’s perfect for.
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Price
Explain the value this package delivers and who it’s perfect for.
Feature 1
Feature 2
Feature 3
Feature 4
Price
Explain the value this package delivers and who it’s perfect for.
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Feature 2
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What’s Included
All of our services include the following features:
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A la Carte Services
Service One
Price Here
Explain the benefits of your service here, who needs this service, and why.
Service Two
Price Here
Explain the benefits of your service here, who needs this service, and why.
Service Three
Price Here
Explain the benefits of your service here, who needs this service, and why.
Service Four
Price Here
Explain the benefits of your service here, who needs this service, and why.
Kind Words
Pull out the best line of your testimonial and highlight it here.
“Testimonials are fabulous ways to show social proof. They help your potential clients develop trust in your brand and showcase your credibility.”
— Client Name
Pull out the best line of your testimonial and highlight it here.
“Testimonials are fabulous ways to show social proof. They help your potential clients develop trust in your brand and showcase your credibility.”
— Client Name
Pull out the best line of your testimonial and highlight it here.
“Testimonials are fabulous ways to show social proof. They help your potential clients develop trust in your brand and showcase your credibility.”
— Client Name
Portfolio
TYPE OF COPY
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
TYPE OF COPY
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
TYPE OF COPY
Give a brief explanation here including the title, the client you completed it for, and the results you achieved.
Frequently Asked Questions
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About
Your About section is technically about you, but it’s really about how you’re uniquely able to solve your clients’ pain points. This is where you’ll connect the dots — showing your potential clients how you’re perfectly suited to help their business thrive.
Here are a few ideas of great things to include here:
Restate a few of their pain points—“I know what it feels like to…”
Any expertise you have in your chosen niche
How your skills directly relate to expanding your clients’ business
By speaking with empathy and authority, you position yourself as the expert.
Get in touch.
We’d love to hear from you!
Book an appointment.
Surprises are great — but not in business. Share the details of this appointment. How long will it be? Phone call or video chat? What will you discuss?
Clarity is a hallmark of good copywriting. Be sure they know what to expect so they feel confident and prepared.
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